A custom software development company for Dubai teams that need it built right
techpotions builds bespoke web apps, AI products, and mobile apps for founders and companies across Dubai and the UAE: code-first, owned outright, and shipped in weeks, not quarters.
- Fixed price: overruns are our cost, not your invoice
- You own the code from the first commit
- Paid across milestones, never all up front
Why this is worth building, and why us.
Plenty of software development companies in Dubai will build you a template and a maintenance contract. We build custom products: the web app, AI agent, or mobile app that is actually your business, on a codebase you own, with no plugin sprawl and no black box.
We are a small, senior studio; you work with the people writing the code, not an account manager relaying to an offshore team. That is how a first working version ships in weeks and how the last 20% (the part that touches money, data, and trust) gets built properly.
What we build for UAE clients
- 01Custom web apps: server-first Next.js, type-safe APIs, a data layer you can maintain
- 02AI products & agents: production agents, voice agents, and automations with evals and fallbacks
- 03Mobile apps; one codebase, iOS and Android, shipped and in the stores
- 04WordPress & legacy migrations: off a slow, plugin-heavy site without losing your SEO
- 05Arabic-first & bilingual builds: RTL done properly, not bolted on
- 06Ongoing partnership or a clean handover; your call, your code either way
Dubai quality, offshore economics, published prices
A local Dubai agency bills AED 400 to 600 per senior hour. Offshore senior work runs AED 90 to 180. We are in the second band and we publish what that adds up to, so you can compare properly instead of collecting proposals.
Your brief turned into a plan, back within two working days: what to build first, what to cut, a clickable prototype of the core screen, and a fixed-price quote with a delivery date. Credited back in full against any build you start within 30 days, so if you go ahead, the planning cost you nothing.
- Validate$3,4972 weeks
Proving the idea works before committing a real budget to it.
- One working flow, deployed and usable by real people
- Auth and a database: a real product, not a prototype
- Analytics wired in so the test tells you something
- Arabic-first or bilingual from the start if you need it
- Extends into the larger tiers rather than being rebuilt
- Most chosenLaunch Build$6,9976 weeks
A real product launch: the tier most Dubai SMEs and startups need.
- Full core product, built server-first on Next.js
- Payments, onboarding, and the flows around your core value
- Proper RTL and bilingual handling, not bolted on afterwards
- Error tracking and analytics live before launch
- Weekly demo so you see progress, not status emails
- Full handover: code, infrastructure, docs, walkthrough
- Scale Build$14,99710–12 weeks
Multi-tenant platforms, billing, and real third-party integrations.
- Everything in Launch, plus multi-tenancy and team accounts
- Subscription billing and the upgrade and downgrade paths
- CRM, ERP, and payment-gateway integrations
- An admin surface your team can actually operate
- Load and security review before customers touch it
- Thirty days of post-launch support included
- Fixed price: overruns are our cost, not your invoice
- You own the code from the first commit
- Paid across milestones, never all up front
- Dubai-hours overlap; we work your business day
For context: a mid-level business app from a Dubai agency typically lands between AED 92,000 and AED 294,000. Our Scale tier is roughly AED 55,000. The difference is where the team sits, not who is writing the code: the two senior engineers who scope your build are the ones who write it.
Custom, not a template
The cheapest quote in Dubai is usually a theme with your logo on it and a bill every time you need it changed. That works until your product needs to do something the template cannot, and then you are rebuilding anyway, having paid twice.
We build the real thing from the start: your flows, your integrations, your UI, in a TypeScript codebase you own outright. It costs more upfront and far less over the life of the product, because you are not renting someone else’s plugins or paying to escape them later.
Proof, not promises
We publish real work with named clients and outcomes, not stock photos and vague claims. Chatberry is an Arabic-first WhatsApp AI product; our AI Calling Agent is a production outbound voice platform; we have shipped web apps, marketplaces, and migrations for clients across the region and beyond.
Ask any studio for three live products they built and the people who ran them. We can show you ours.
Built for the region, not just billed to it
MENA products have real constraints: Arabic and RTL as a first-class citizen, WhatsApp as the primary channel, local payment and compliance realities, and a bilingual audience. We have built for exactly this, so these are design decisions we make on day one, not surprises we discover in QA.
Whether you are a Dubai founder with a first product or an established UAE company modernising an aging system, we scope it honestly and ship something real fast.
Not claims. Shipped work.
- 01ChatberryAn Arabic-first WhatsApp AI product: built for a MENA audience, RTL and channel-native from day one.See the work
- 02AI Calling AgentA production outbound AI voice platform with a full operations dashboard.See the work
- 03See all our workReal products, named clients, and the outcomes, not a stock-photo portfolio.See the work
Common questions.
01Are you based in Dubai?
techpotions is a remote-first studio that works with clients across Dubai and the wider UAE, alongside US and European clients. You work directly with the senior people building your product, on your hours: the value is the work and the ownership, not a shared desk in a tower.
02What does custom software cost in Dubai?
It depends on scope, but the honest framing is: a template shop is cheap upfront and expensive forever; a custom build is a real investment upfront and far cheaper to own. We start with a short discovery to pin the one thing your product must do, then quote a fixed-scope first version you can plan around.
03Do you build in Arabic / with RTL support?
Yes, and properly. Arabic-first, right-to-left, and bilingual interfaces are design decisions we make from the first commit, not a translation layer bolted on at the end. Chatberry, an Arabic-first WhatsApp AI product, is one example.
04Can you take over or migrate our existing system?
Yes. We migrate teams off slow, plugin-heavy WordPress or aging custom systems onto a fast, owned codebase without losing search rankings, and we can take over an existing product to stabilise and extend it. We will tell you honestly whether a rebuild or a rescue is the right call.
Building something in Dubai? Let’s scope it.
Tell us what you’re building and what “done” looks like. We’ll come back with shape, timeline, and cost, honestly scoped, no template upsell.
- A real person replies, usually same day
- No sales sequence, no automated nurture
- Scope Sprint is credited back if you go ahead