Are you based in Dubai?

techpotions is a remote-first studio that works with clients across Dubai and the wider UAE, alongside US and European clients. You work directly with the senior people building your product, on your hours — the value is the work and the ownership, not a shared desk in a tower.

What does custom software cost in Dubai?

It depends on scope, but the honest framing is: a template shop is cheap upfront and expensive forever; a custom build is a real investment upfront and far cheaper to own. We start with a short discovery to pin the one thing your product must do, then quote a fixed-scope first version you can plan around.

Do you build in Arabic / with RTL support?

Yes, and properly. Arabic-first, right-to-left, and bilingual interfaces are design decisions we make from the first commit — not a translation layer bolted on at the end. Chatberry, an Arabic-first WhatsApp AI product, is one example.

Can you take over or migrate our existing system?

Yes. We migrate teams off slow, plugin-heavy WordPress or aging custom systems onto a fast, owned codebase without losing search rankings, and we can take over an existing product to stabilise and extend it. We will tell you honestly whether a rebuild or a rescue is the right call.

A custom software development company for Dubai teams that need it built right

techpotions builds bespoke web apps, AI products, and mobile apps for founders and companies across Dubai and the UAE — code-first, owned outright, and shipped in weeks, not quarters.

The opportunity

Why this is worth building, and why us.

Plenty of software development companies in Dubai will build you a template and a maintenance contract. We build custom products: the web app, AI agent, or mobile app that is actually your business, on a codebase you own, with no plugin sprawl and no black box.

We are a small, senior studio — you work with the people writing the code, not an account manager relaying to an offshore team. That is how a first working version ships in weeks and how the last 20% (the part that touches money, data, and trust) gets built properly.

What it does

What we build for UAE clients

06 things

01Custom web apps — server-first Next.js, type-safe APIs, a data layer you can maintain
02AI products & agents — production agents, voice agents, and automations with evals and fallbacks
03Mobile apps — one codebase, iOS and Android, shipped and in the stores
04WordPress & legacy migrations — off a slow, plugin-heavy site without losing your SEO
05Arabic-first & bilingual builds — RTL done properly, not bolted on
06Ongoing partnership or a clean handover — your call, your code either way

Custom, not a template

The cheapest quote in Dubai is usually a theme with your logo on it and a bill every time you need it changed. That works until your product needs to do something the template cannot — and then you are rebuilding anyway, having paid twice.

We build the real thing from the start: your flows, your integrations, your UI, in a TypeScript codebase you own outright. It costs more upfront and far less over the life of the product, because you are not renting someone else’s plugins or paying to escape them later.

Proof, not promises

We publish real work with named clients and outcomes, not stock photos and vague claims. Chatberry is an Arabic-first WhatsApp AI product; our AI Calling Agent is a production outbound voice platform; we have shipped web apps, marketplaces, and migrations for clients across the region and beyond.

Ask any studio for three live products they built and the people who ran them. We can show you ours.

Built for the region, not just billed to it

MENA products have real constraints: Arabic and RTL as a first-class citizen, WhatsApp as the primary channel, local payment and compliance realities, and a bilingual audience. We have built for exactly this — so these are design decisions we make on day one, not surprises we discover in QA.

Whether you are a Dubai founder with a first product or an established UAE company modernising an aging system, we scope it honestly and ship something real fast.

The proof

Not claims. Shipped work.

All work

FAQ

Common questions.

01Are you based in Dubai?
techpotions is a remote-first studio that works with clients across Dubai and the wider UAE, alongside US and European clients. You work directly with the senior people building your product, on your hours — the value is the work and the ownership, not a shared desk in a tower.
02What does custom software cost in Dubai?
It depends on scope, but the honest framing is: a template shop is cheap upfront and expensive forever; a custom build is a real investment upfront and far cheaper to own. We start with a short discovery to pin the one thing your product must do, then quote a fixed-scope first version you can plan around.
03Do you build in Arabic / with RTL support?
Yes, and properly. Arabic-first, right-to-left, and bilingual interfaces are design decisions we make from the first commit — not a translation layer bolted on at the end. Chatberry, an Arabic-first WhatsApp AI product, is one example.
04Can you take over or migrate our existing system?
Yes. We migrate teams off slow, plugin-heavy WordPress or aging custom systems onto a fast, owned codebase without losing search rankings, and we can take over an existing product to stabilise and extend it. We will tell you honestly whether a rebuild or a rescue is the right call.

All solutions NextAI voice agents · restaurants

Building something in Dubai? Let’s scope it.

Tell us what you’re building and what “done” looks like. We’ll come back with shape, timeline, and cost — honestly scoped, no template upsell.

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