Migrations
Move off the legacy stack without losing data, traffic, or sleep. Incremental, reversible, boring on purpose.
What this engagement actually looks like — start to ship.
Most migrations fail because someone promised a clean cutover in a weekend. We do not. We map your data, your traffic, and your edge cases first, then move in slices you can roll back — strangler-fig style — so the old system keeps running until the new one has earned the traffic.
We have moved teams off Rails, WordPress, Firebase, and homegrown PHP onto Next.js + Postgres or Payload. The work is unglamorous: schema reconciliation, redirect maps, dual-writes, and a lot of verification. That is exactly why it goes smoothly.
Every potion, fully labeled.
- 01Migration plan with reversible slices
- 02Data audit + schema reconciliation
- 03Dual-write / backfill scripts
- 04Redirect map preserving SEO + traffic
- 05Parity checks against the old system
- 06Cutover runbook + rollback plan
Common questions.
01Will the site go down during the migration?
No. We run old and new side by side and shift traffic gradually. If something looks wrong, we route back. Downtime, if any, is a planned few minutes — not a gamble.
02What about our search rankings?
We build a complete redirect map and preserve URL structure where it matters. SEO continuity is part of the deliverable, not an afterthought.